Kalamazoo Optimist Hockey Association Launches New Logo to Unify and Strengthen Club Identity
Kalamazoo, MI (May 1, 2023) Kalamazoo Optimist Hockey Association (KOHA), a youth hockey club dedicated to providing young athletes with a safe and supportive environment to learn and grow as hockey players and individuals, is proud to announce the launch of its new brand and logo going into full effect for the 2023-24 hockey season.
The new branding initiative aims to bring a more cohesive look to the organization by unifying all teams under one club logo. The goal of this move is to strengthen the sense of community, identity and pride among its players, families, and supporters of KOHA.
Due to our strong partnership with the ECHL Kalamazoo Wings, it was a natural decision to collaborate with them on this rebranding initiative. As a result, our club will now be recognized as the KOHA K-Wings moving forward, with the new club logo being prominently displayed on all club materials such as uniforms, banners, and promotional items.
“The Kalamazoo Wings and Kalamazoo Optimist Hockey Association have a long history of representing the city of Kalamazoo and the surrounding area. We are proud to be aligned with our logos and goal of having a positive impact in our community.” - Joel Martin, Head Coach of the Kalamazoo Wings
"By unifying our teams under one club logo, we hope to create a sense of pride and belonging among our members," said Matt Kakabeeke, Executive Director of KOHA. "We want all of our athletes to feel like they are part of something special, and that their individual achievements are part of a larger team effort."
“The K-Wings are a developmental AA minor league professional hockey team in the ECHL. Our goal is to develop players to move up to the next level(s) of hockey. This is at the cornerstone of our purpose and aligns with the importance of youth hockey and what KOHA offers the next generation of potential professional hockey players in our community. The Kalamazoo Wings and KOHA missions align beautifully and this new logo showcases this.” - Toni Will, General Manager & Governor of the Kalamazoo Wings
The Kalamazoo Optimist Hockey Association (KOHA), established in 1965, is a 501
(c)(3) non-profit organization whose mission is to provide a safe and inclusive environment for youth of all skill levels to learn, develop, and excel in the sport of hockey. We strive to instill a lifelong love of the game and promote sportsmanship, teamwork, and leadership among our players. We pride ourselves on providing age-appropriate player development and skill-appropriate coaching.
MISSION AND VISION
The mission of the Kalamazoo Optimist Hockey Association (K.O.H.A.) is to provide a safe and inclusive environment for youth of all skill levels to learn, develop, and excel in the sport of hockey. We strive to instill a lifelong love of the game and promote sportsmanship, teamwork, and leadership among our players. We pride ourselves on providing age appropriate player development and skill-appropriate coaching.
KOHA exists to offer a premium, affordable opportunity to learn the game of hockey for players in our organization. Through high-quality coaching, training, and competition, we aim to help our athletes reach their full potential on and off the ice. Our ultimate goal is to produce well-rounded, confident, and skilled hockey players who will be successful at all levels of the game
The KOHA Office is located at Wings West Ice Arena
5076 Sports Drive
Kalamazoo, MI 49009