When you walk into any of our rinks, it’s common that you’ll run into another KOHA family…there’s a familiar joke that the rinks are like Cheers, where everyone knows your name. It doesn’t matter what team your kids play for, there is a sense of community when you walk through the doors.

 We’re all one team, regardless of who our kids are on the ice with.

With this familiar experience already in place, the KOHA Board of Directors and staff are excited to announce that starting in the 2023-24 hockey season, we are rebranding under one name: KOHA K-Wings. The same level of dedication, energy and investment will go into our Travel, House B and House C programs as before. Each of these programs have our hearts as much as they have yours.

This rebranding will help to further unify the hockey community and create a stronger sense of identity and pride for all players, families and supporters of KOHA.

F.A.Q.'S

What will our teams be called?

Beginning in the ’23-’24 season, KOHA Travel and House B programs and individual teams will be known as the KOHA K-Wings and we will have a singular logo for the entire club.

The Travel teams will continue to be identified by birth year and age appropriate designations, i.e. 10UA or 10U AA and include Red & Blue teams numbers permitting at 12U A, 12U AA, 14U A and 14U AA.

The House B teams will continue to be double birth years and retain a color label to distinguish between multiple teams within age appropriate designations. 

The House C (recreational program) teams will continue with business sponsorships and will be co-branded with both the sponsor and KOHA logos.

What does this mean to you?

Regardless of what KOHA team you’re used to cheering for, the programs that you know and love will remain the same. Our ultimate goal is to continue to produce well-rounded, confident, skilled hockey players who will be successful at all levels of the game, in the classroom and the community. The only difference will be that their team colors are now red, white and blue. 

Why have we made this choice?

Some additional benefits other than the one listed above, are:

We’ll now have more control over our logo creating more flexibility where we can use it (e.g. merchandise).

While there is great pride in our K-Wings, Broncos and House C programs, having multiple brands dilutes our efforts as we collaborate with local, regional and national organizations to grow the game and create awareness of what our program has to offer. Having one brand to promote creates a stronger sense of identity. 

Will there be additional costs to membership for this transition?

With the brand image for House B being updated, teams will have new uniforms for the ‘23-‘24 season. While we understand this may not be ideal for some, there are several ways to reduce the burden that this may cause families including utilizing our Scrip program or participating in the KOHA yearbook ad sales.

Since the overall design of the new K-Wings logo is a subtle shift from the current logo, it will be OK to continue to wear current K-Wings uniforms if they still fit, number remains the same, etc.

What will be changing with the rebrand?

House B will have a new name and uniforms this fall. 

Logos on all branded items moving forward (website, emails, social, merchandise, etc.).

Since we now have more control over our brand, it will be easier to create merchandise and fan apparel.

What will NOT be changing with the rebrand?

Travel teams will still hold tryouts and players will have to earn a spot on the team.

House B Teams will still have evaluation skates and teams will be drafted equally, there are still no player cuts in House B.